Adidas Cancels Release of SLAVE Sneakers – No Ankle Shackles To Match Your Mental Shackles

in today’s GTFOWTBS news …
*UPDATE* ADIDAS heard the voices of MadMen everywhere and cancelled the release of the sneakers ( that most thought HAD to be a joke – cause NO ONE could be THAT insensitive… Right?)

So shouts out to you MadMen for bringing a revolution of the mind to the folks over at Adidas … Maybe next time they will think before they release…. We hope.

Original story below.
Major FAIL for Adidas. Their new sneaker, the JS Roundhouse Mids are a huge PR disaster for the company that once was the official gear of the Hip-Hop Nation.

The sneakers maintain the traditional training style, and are accessorized with bright orange shackles that attached to the wearers ankles.

Yes. Shackles.

Does ANYONE Black work there??? Shackles? Really? Maybe even a focus group?

Adidas replied to the outcry with this statement:

The design of the JS Roundhouse Mids is about nothing more than the designer, Jeremy Scott’s, outrageous and unique take on fashion and has nothing to do with slavery. Jeremy Scott is renowned as a designer whose style is quirky and lighthearted, and his previous shoe designs for Adidas Originals have, for example,

Adidas was aways respected as the official gear of the Hip-Hop nation from the beginning. The new design is a slap in the face to Hip-Hop and cultural sensitivity.

included panda heads and Mickey Mouse. Any suggestion that this is linked to slavery is untruthful.

But Dr. Boyce Watkins, who writes for Your Black World weighed in on the matter serving up some cultural sensitivity realness:

Shackles… the stuff that our ancestors wore for 400 years while experiencing the most horrific atrocities imaginable, most of which were never documented in the history books and kept away from you in the educational system, all so you would be willing to put shackles on your ankles today and not be so sensitive about it. There is always a group of negroes who are more than happy to resubmit themselves to slavery.I am offended by these shoes because there is nothing funny about the prison industrial complex, which is the most genocidal thing to happen to the black family since slavery itself.”

Sorry Adidas, we can’t rock with you on this one. Not only are the sneakers ugly as hell, but it is offensive to the history and culture of your MAIN consumers. Think on it.

About WYMS

join the revolution of the mind @ www.whyyoumadson.com

Trackbacks/Pingbacks

  1. Adidas “Shackle” Sneakers Create Controversy « Digiindie - June 18, 2012

    […] Adidas Releases The Newest in SLAVE Wear – Ankle Shackles To Match Your Mental Shackles (themadmanchronicles.com) […]

  2. Adidas Releases Shackle Sneakers | News Media Source, Entertainment News, Media Source, Celeb News, News Media - June 18, 2012

    […] Adidas Releases The Newest in SLAVE Wear – Ankle Shackles To Match Your Mental Shackles(themadmanchronicles.com) […]

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